At Safe Living Universal Ltd, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit or shop on our website.

By using our website, you agree to the practices described below.

1. Information We Collect

We may collect the following personal information:

Personal Details

  • Full name
  • Email address
  • Phone number
  • Billing and shipping address

Order & Payment Information

  • Products purchased
  • Transaction details
  • Payment method (we do not store card details)

Technical Information

  • IP address
  • Browser type
  • Device information
  • Pages visited and usage data

2. How We Use Your Information

We use your information to:

  • Process and deliver your orders
  • Communicate order updates
  • Provide customer support
  • Improve website performance and user experience
  • Send promotional emails (only if you opt in)
  • Prevent fraud and ensure secure transactions
  • Meet legal obligations

We only collect data that is necessary for these purposes.

3. Legal Basis for Processing (UK GDPR)

We process your data under the following lawful bases:

  • Performance of a contract (to fulfil your order)
  • Your consent (for marketing communications)
  • Legal obligation
  • Legitimate business interests

4. Sharing Your Information

We never sell your personal data.

Your information may be shared only with trusted third parties such as:

  • Payment processors
  • Delivery partners
  • Website hosting providers
  • Analytics services

These partners are required to keep your data secure and confidential.

5. Cookies

Our website uses cookies to improve browsing experience and analyse traffic.

Cookies help us understand how visitors use our site and allow certain features to function properly.

You can control or disable cookies through your browser settings at any time.

6. Data Security

We implement appropriate technical and organisational measures to protect your personal data.

This includes secure servers, encrypted payments, and restricted access to customer information.

While no online system is 100% secure, we take every reasonable step to protect your data.

7. How Long We Keep Your Data

We retain personal information only as long as necessary:

  • For order fulfilment
  • For legal and accounting requirements
  • For customer service records

Once no longer needed, data is securely deleted.

8. Your Rights Under UK GDPR

You have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to processing
  • Withdraw consent at any time
  • Request data portability

To exercise any of these rights, please contact us through our website.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices and recommend reviewing their policies separately.

10. Changes to This Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page. Continued use of the website indicates acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy or how your data is handled, please reach out via our website’s contact page.